Looking to buy or sell energy? Check out Tally Energy, our retail brand.

Platform

White-label energy supply as infrastructure

Companies whose products depend on energy, from heat pump leasing and EV bundles to community energy and consumer brands, integrate one API and put their tariff on the consumer’s meter in weeks, under their own brand. They keep the customer and the margin. We handle the regulated last mile.

How it works

One integration between your product and the meter

Product companyOwns the brand, the customer and the product margin
your tariff →
truesource
One API, backed by a regulated supply entity
← settlement, billing, compliance
Consumer’s meterHome or business, under the partner’s brand
What you inherit

Everything a licensed supplier runs, behind one API

We run settlement, billing and the industry data flows a supplier needs, ready for half-hourly settlement.

  • Supply

    Licensed market access and supplier-of-record obligations, handled under our arrangement with a UK licensed supplier.

  • Settlement

    Half-hourly settlement with Elexon (the Balancing and Settlement Code administrator), reconciled on a double-entry ledger.

  • Billing

    Consumer bills under your brand, with network and policy pass-through charges itemised to six decimal places.

  • Compliance

    Ofgem (the energy regulator) licence conditions, industry code obligations and regulatory reporting.

  • Risk and hedging

    Wholesale hedging, position management and credit collateral, so imbalance never lands on your balance sheet.

  • Customer operations

    Contact centre, Ombudsman compliance and debt processes, run by us behind your brand’s front door.

  • Market data flows

    Registration, switching and smart-meter data flows through the retail and smart-metering systems.

Why partners choose it

Four things a partner gets

Speed

Weeks, not 12–24 months

Partners launch consumer energy products in weeks instead of 12–24 months.

Ofgem’s licence assessment alone takes six months, after 6–12 months of industry code and smart-meter entry work, with a further six months of controlled market entry once it is granted.

Ofgem, Elexon, RECCo, 2026

Economics

Your brand, your customer, your margin

We charge a flat platform fee per meter and a small fee per kWh. Everything else is yours.

Compare an incumbent white label, where the supplier keeps the economics and the brand gets its logo on a tariff.

Risk

We hold the licence obligations; you hold the customer

Every obligation Ofgem attaches to a supply licence sits with the licensee. Partners integrate an API.

The capital target, ringfenced customer balances, hedging expectations and the financial responsibility principle all attach to the licence holder. None of them reach a partner’s balance sheet.

Ofgem, 2025

Reach

Build once, deploy anywhere

Every market has its own licensing regime and settlement system. TrueSource absorbs that behind one API.

In production in the UK. Next, European markets through a utility-software partner with UK and European utility clients, then Texas, where ERCOT (the grid operator) runs a large competitive retail market.

How we charge

A platform fee per meter, a small fee per kWh

Recurring

Platform fee

A flat fee for every active meter on supply.

Volume

Usage fee

A small fee per kWh delivered through the platform.

Services

Ancillary services

Hedging, position management, compliance support and demand-response aggregation, as you need them.

You keep the customer relationship and the product margin.

Ask for the rate card
Reach

One integration deploys across every market

Every territory has its own licensing regime and settlement system. TrueSource absorbs that behind one API.

  1. Now

    United Kingdom

    In production in the UK, with Tally Energy on supply.

  2. Next

    European markets

    Through a utility-software partner with UK and European utility clients.

  3. Then

    Texas

    ERCOT (the Texas grid operator) runs a large deregulated retail market with a similar competitive supply model.

Questions partners ask

The questions we get first

What about balance-sheet risk?

Every requirement Ofgem places on a supplier, from the capital target to ringfenced Renewables Obligation and customer credit balances to the hedging expectations, attaches to the licence holder. Partners integrate an API; none of it touches their balance sheet. In Ofgem’s own words, a white label is not a supplier.

Do you hold a supply licence?

We have licensed electricity market access through a partnership with a UK licensed supplier, on a pay-as-you-go basis. We hold the licence obligations under that arrangement, and the licensee of record is named on every consumer contract and bill.

Isn’t this just a white-label deal?

Same legal shape, opposite economics and product. Incumbent white labels keep the margin and give the brand a logo on a tariff. We give partners an API, the product margin and the ability to design the product, and the integration carries across markets.

Why doesn’t a billing platform do this?

Billing platforms license software; the supply licence stays with the supplier that built them. We are the licensed supply layer, not a software vendor: a different product, different obligations and a different moat.

Getting started

From first call to first meter

We take on partners one at a time, so the first conversation is with the people who build it.

  1. 01

    Tell us about the product

    Name the product and the energy question inside it. We come back with how it runs on TrueSource and what the tariff looks like.

  2. 02

    Integrate once

    One API for accounts, tariffs, meters and settlement. Your product keeps its own front door; we sit behind it.

  3. 03

    Go live under your brand

    We register the supply and carry the supplier obligations. Your customers see your brand on the tariff and on the bill.

  4. 04

    Add markets on the same integration

    Each new territory is our licensing problem, not a second build.

Talk to us

Weeks from integration to live meters, against the 12–24 months a supply licence takes.

Talk to us

Tell us about your product

Name the product and the energy question inside it. We will come back with how it would run on TrueSource.

The future of fair energy

Consumers will stop buying energy. They’ll buy products with energy inside.

In ten years, consumers will buy heat, miles and comfort from brands they already trust, and each of those products will run on licensed supply infrastructure underneath. That is the layer we run today.